Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, Close to two decades after its launch, e-Choupal, a well-recognised rural-digital infrastructure network of ITC Ltd, the FMCG, hotels.

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Sivakumar said the aim is not only to double the number of farmers on e-Choupal but to also help farmers double their income. Technicians are trained to provide an integrated package consisting of artificial insemination, cattle health and nutrition, pregnancy and post-natal services right at the farmer’s doorstep.

ITC itf eco-system The ITC e-Choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by co-creating rural markets with local communities. In Maharashtra, it appears the rural jobs scheme is being implemented on paper alone. This initiative now comprises about 6, installations covering over 35, villages and serving over 4 million farmers. The enhancement of rural incomes has also unleashed the latent demand for industrial goods, necessary for the continued growth of the Indian economy.

The programme is a degree intervention that enables comprehensive development of the rural ecosystem through information dissemination, providing access to quality inputs and market prices, generating supplementary incomes and augmenting natural resources.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

The global spot gold prices surged 1. The Model in Action: If notability cannot be established, the article is likely to be mergedredirectedor deleted. The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services choupao hyper-local ee forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.


ITC plans personalised crop management services via e-Choupal 3. The creation of extensive green cover as well as improvement of soil health also positively impacts the environment. However, in most cases, milk yields are low due to poor quality stock. Let’s put India first”. This article has been written in partnership with ITC Limited. PTI Updated on January 10, ITC plans farm demo plots Business Standard. Sluggish reforms igc e-choupal expansion: While the wasteland owners are under no obligation to sell to ITC, the Company stands as ifc willing buyer for its paper and paperboards business.

As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative. What a year has been!

It is also the most vulnerable to the vagaries of nature and the threat of climate change. Started inITC’s Choupal Pradarshan Khet CPK or demonstration plots to help farmers enhance farm productivity cover a wide range of crop portfolio including soya, paddy, cotton, maize, bajra, wheat, gram, mustard, sunflower and potato.

ITC e-Choupal eco-system

These startups will be able to use our platform for providing many services including location specific weather forecasts, crop advisory, quality testing of crops etc to farmers,” S Sivakumar, head, Agri and IT Business, ITC says.

Visit us on Facebook to stay updated with the latest positive stories! ITC e-Choupal’s achievements have been well documented as case studies in premier institutions like the Harvard Business School, references in World Bank reports and in eminent publications like The Economist.

By helping these enterprises we aim to make the world better – choual for us, for our community and for the environment Shop Now. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years.

At present the e-Choupal concept reaches cnoupal million farmers. ITC also enables families to form co-operatives to market their milk. Recognising the potential of this sector to provide sustainable livelihood opportunities, ITC launched the Livestock Development Programme, which genetically upgrades low-yielding indigenous stock through artificial insemination to produce cross-bred progeny with much higher milk yields.


The computer is housed in the sanchalak’s house and is linked to the Internet via phone lines or by a VSAT connection. ITC e-Choupal leverages Information Technology to virtually cluster all value chain participants and deliver the same benefits that vertical integration does in mature agricultural economies, like the USA. Previous Story Good news for farmers! Website optimised for Chkupal 7. Published on September 11, E-Choupals, coupled with flagship agri extension programme – “Choupal Pradarshan Khet”, has been famed for the dissemination of deep understanding of agricultural practices, collaborations with India’s premier research institutes, and a competitive and efficient supply chain that helped ITC deliver immense value across the agricultural value chain.

O by mid; shift to mobile platform, handholding of agri-startups key. The stock surged 3. Agricultural marketing in India E-commerce in India.

This initiative has enabled farmers to make better choices and offered insights on better farm practices.

ITC to set up a shopping complex at Ujjain Business-standard. The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative. The Company leverages the e-Choupal platform to support holistic development of rural communities in and around e-Choupal catchments through a number of initiatives – dairy management, agarbatti manufacturing and it development – aimed at stimulating non-farm incomes and creating sustainable livelihood opportunities.

E-Choupal – Wikipedia

Moreover, it is also working on onion dehydrates, which it could introduce in the market by the end of this year. ITC has outlined that every few months, it would bring in one more commodity to the market. Balance farmer’s income has also shown an income increase of 30 per cent to 75 per cent, depending on adoption of various recommended practices.

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